All Natural - Down to the Thread
We knew from the start, we had to do things right. We needed to choose the materials that truly aligned with our vision to save endangered wildlife from extinction. Which also means, protecting their natural habitat from pollution and climate change.
The fashion industry is currently one of the largest polluters. The principal contribution to this pollution, is the use of polyester and other synthetic fibers in textile manufacturing. Polyester is one of the most popular fibers used today. It can be found in over 60% of garments. When polyester clothing is washed, micro plastics are shed and they enter the water system. These microplastics have been shown to cause severely detrimental effects to aquatic life, such as turtles and fish species. If plastic use continues, some of these amazing animals could be lost forever.
We want to be a part of the solution, not the problem. So, our designer and manufacturer collaborated to ensure we took every step possible to create high-quality, long lasting clothing, which is made of 100% natural fibers and uses water based dyes. With us, the environment always comes first.